See the real state of your marketing foundations
For leaders who suspect their systems are weaker than they look.
You get a score out of 100 with some immediate practical tips, a breakdown across the five areas, and a view on where the biggest gap is.
Answer honestly. Inflate the answers and you'll get a good score that tells you nothing.
If you'd rather not know, don't take it.
Not ready for twenty questions? Book a Free Chat instead →
WHO'S BEHIND IT
Rick Duncan
Since 1999 I've worked inside marketing teams at consumer brands, financial services and B2B SaaS, most of that working out why the numbers didn't add up.
These are the questions I ask in the first hour of a paid assessment.
What you’ll find out
Measurement & Tracking
Can you trust the numbers you're making decisions on? Everything downstream, reporting, budget and optimisation, inherits whatever this score is.
Data & Reporting
How quickly can you get a straight answer? The cost isn't the reporting itself. It's the questions nobody asks because answering them is too much work.
Technology & Stack
Is your toolset an asset or an accumulation? Licence cost is the smaller half. The real cost is the manual work created by the gaps between tools.
Ownership & Accountability
Is one person accountable for the whole picture? Three agencies and a dev team can each be doing their bit competently while nobody owns whether the thing works.
AI Readiness
Deliberate advantage, or unmanaged exposure? Most AI projects fail on the data, not the model. Most teams haven't checked what they're sitting on.
Trusted by leaders across these businesses
Selected clients
Marketing leaders I've done this work for.
"With hands-on expertise in each of the core online disciplines, Rick's immensely capable"
Chris Simpson
Head of Marketing - Glasses Direct
"An asset to any company that wishes to develop and implement a market-leading digital marketing strategy"
Jeremy Stevens
Head of Marketing - Castle Trust Bank
"D1gitise will be my go-to consultancy for creating high quality digital products"
Tom Bridge
Head of Marketing - Qbtech
FAQs
Marketing leaders and founders at UK businesses, B2B or consumer, typically between £1m and £25m turnover with a marketing team of one to five. If you're outside that you'll still get a useful score, it just won't be benchmarked against your peers.
About two to three minutes. 15 multiple choice questions, no typing.
A score out of 100 and a breakdown across the five areas, with a note on where your biggest gap is. It's on screen the moment you finish, and you'll get an email with a link back to it.
There are no right answers. Each option carries a different weight depending on how developed that part of your setup is, and those add up to a score out of 100, split across the five areas.
It's all on screen the moment you finish, and you'll get an email with a link back to it. That's it, unless you want to take it further.
I use it to send your result and to follow up where it's relevant. Standard B2B marketing under legitimate interest, which means you can tell me to stop at any point and I will. The privacy policy has the detail.
Five minutes and you'll know where you stand.
Twenty questions, and your score is on screen the moment you finish.
